Smyths Toys have opened 4 stores in 2019 in former Toys R Us outlets. Former stores in Sheffield, Solihull, Poole and Exeter have all been subdivided to create units of 15,000 sq. ft. for Smyths for whom this is the optimum size. One of the reasons for the decline for the demise of Toys R Us was their reluctance to undertake the actions required to reduce their size and overheads as the retail warehouse market changed and they came under pressure from the Irish invaders. Smyths Toys is now the largest toy retailer in Europe, having a major presence in Germany, Austria and Switzerland.